Latest beverage news:
Celsius Expands with PepsiCo Deal
PepsiCo is strengthening its partnership with Celsius by increasing its ownership stake in the fast-growing energy drink company. As part of the deal, Celsius will acquire PepsiCo’s Rockstar Energy brand in the U.S. and Canada, further expanding its footprint in the highly competitive energy drink market. The move underscores PepsiCo’s strategy to back Celsius’ rapid growth while repositioning its own portfolio in North America.
New Coca cola version - Cane sugar instead of corn syrup
Coca-Cola has confirmed plans to roll out a new version of its flagship soda in the U.S., replacing high-fructose corn syrup with cane sugar. The reformulated drink, expected later this year, will be sold alongside the original recipe rather than as a replacement. The move comes as consumers increasingly demand beverages with simpler ingredients, but analysts note the shift could raise production costs and impact U.S. corn farmers.
